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Cross-Boarder Life

Amazon vs. Coupang: Why Geography is the Ultimate Logistics Moat

01/16/2026 by jylee0809

When I moved from managing middle-mile aviation logistics at Amazon Air in the U.S. to managing Coupang’s last-mile division in South Korea, my career essentially moved “from the sky to the alleys.” People often call Coupang the “Amazon of South Korea,” but as an insider who has lived in both machines, I can tell you … Read more

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